Definition Definition

The Balanced Scorecard

The balanced scorecard is a set of measures that are directly linked to the company’s strategy. Developed by Robert S. Kaplan and David P. Norton it directs a company to kink its own long-term strategy with tangible goals and actions. The scorecard allows managers to evaluate the company from four perspectives: financial performance, customer knowledge, internal business processes .and learning and growth.

Share it: CITE

Related Definitions