Trade promotion
Trade promotion refers to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers. Shelf space is so scarce these days that manufacturers often have to offer price-offs, allowances, buy-back guarantees, or free goods to retailers and wholesalers to get products on the shelf and, once there, to keep them on it.
Trade promotion is the sales promotion geared to marketing intermediaries rather than to final consumers.
More from this Section
- Mail-order or Web wholesaler
Mail-order or Web wholesaler is a wholesaler who sends catalogs to or maintain web sites ... - E-business model
E-business model is a method by which the organization sustains itself in the long term ... - Display ad
Display ad is the glossy-looking online ad often targeted at a specific user. ... - Industrial buying behavior
Industrial buying behavior is the actions and decisions of buyers in organizations, such ... - Coupon
Coupon refers certificate providing a price reduction for consumers who buy a specific ...