The-definition.com

Definition

Trade promotion

Trade promotion refers to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers. Shelf space is so scarce these days that manufacturers often have to offer price-offs, allowances, buy-back guarantees, or free goods to retailers and wholesalers to get products on the shelf and, once there, to keep them on it.


Trade promotion is the sales promotion geared to marketing intermediaries rather than to final consumers.

 

Share it:  Cite

More from this Section

  • Descriptive research
    Marketing research to better describe marketing problems, situations, or markets, such ...
  • Zoning ordinances
    Zoning ordinances are city and county regulations defining the type of business activity ...
  • Markup chain
    Markup chain is the sequence of markups used by firms at each level in a channel. ...
  • Geographical pricing
    Geographical pricing refers to set prices for customers located in different parts of ...
  • Labeling/ Label
    The label can be a simple attached tag or an elaborately designed graphic that is part ...