Brand Personality Brand Personality is a set of innate characteristics and behavioral traits that are specific to a brand, and they remain stable across all their products.
Quality circles A method of grouping employees in small units that work together to improve quality and process to further the company’s goals; usually
Quality of work life (QWL) Managerial programs designed to improve the quality of human experience in the workplace. They increase outcomes such as
Territoriality Territoriality is the concept, developed mainly in ethnology that certain animals will stake out territory, which they will defend, for their own use or the use of their group
Transsexuality Transsexuality which someone's feelings that he or she is really a member of the opposite sex in the wrong body. Transsexuals are the people who request sex
reality principle In psychoanalysis, reality principle is the ego's modification of the pleasure principle that governs the ID. It is the ego's way of striking a balance between what the ID wants
reality testing In psychoanalysis, the ego's practical attempt to follow the reality principle is called reality testing.
Preconventional morality According to the American psychologist Lawrence Kohlberg, the first level of moral development which dominates the moral behavior of children until after the age of 7. Preconventional morality
Qualitative methods Qualitative methods refers to research methods which are concerned more with the quality and richness of the data being collected than the control of
Post conventional morality Post conventional morality is the third level of the American psychologist Lawrence Kohlberg's stage theory of moral development. At this level moral
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