self-concept All the elements that make up a person's view of himself, including self-image is called self-concept.
Concept formation Concept formation is a particularly human form of mental ability that seems to be closely associated with the use of language. It involves
Strategic concept Strategic concept is the course of action, accepted as the result of the estimate of the strategic situation which is a statement of what is to be done in broad terms.
The holistic marketing concept The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize ...
The marketing concept The marketing concept holds that the key to achieving organizational goals is being more effective than competitors in creating, delivering, and ...
The selling concept The selling concept holds that consumers and businesses, if lift alone, won’t buy enough of the organization’s products. It is practiced most aggressively ...
The production concept The production concept is one of the oldest concepts in business. It holds that consumers prefer products that are widely available and inexpensive.
The product concept The product concept proposes that consumers favor products offering the most quality, performance, or innovative features. However, managers are ...
Joint concept Joint concept— links strategic guidance to the development and employment of future joint force capabilities and serve as “engines for transformation” that may ...
Deception concept Deception concept refers to the deception course of action that is forwarded to the Chairman of the Joint Chiefs of Staff for review as part of ...