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The selling concept

The selling concept holds that consumers and businesses, if lift alone, won’t buy enough of the organization’s products. It is practiced most aggressively with unsought goods- goods buyers don’t normally think of buying such as insurance and cemetery plots- and when firms with overcapacity aim to sell; what they make, rather than make what the market wants. Marketing based on hard selling risky. It assumes customers coaxed into buying a product not only won’t return or badmouth it or complain to consumer organizations but might even buy it again.

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