The-definition.com

Definition

The marketing concept

The marketing concept holds that the key to achieving organizational goals is being more effective than competitors in creating, delivering, and communicating superior customer value to the target markets.

The marketing concept emerged in the mid-1950s as a customer-centered, sense-and-respond philosophy. The job is to find not the right customers for the products, but the right products for the customers.

Share it:  Cite

More from this Section

  • Customer profitability analysis (CPA)
    Customer profitability analysis (CPA) refers to a means of assessing and ranking customer ...
  • Place advertising
    Place Advertising (also out-of-home advertising) is a broad category including many creative ...
  • Services
    Services are a form of product that consists of activities, benefits, or satisfactions ...
  • Concentrated marketing
    Concentrated marketing (or niche marketing) is a market-coverage-strategy in which a firm ...
  • Word-of-mouth marketing
    Word-of-mouth marketing finds ways to engage customers so they choose to talk with others ...