Definition

BCG matrix

A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of SBUs. The BCG matrix-was developed by Boston Consulting Group and introduced the idea that an organization’s various businesses could be evaluated using a 22 matrix to identify which ones offered high potential and which were draining organizational resources.

Share it:  Cite

More from this Section

  • Organizational performance
    Organizational performance- the accumulated results of all the work activities in the ...
  • Functional organization
    Functional organization is an attempt by management to provide expert technical supervision ...
  • Weakness
    A limitation or deficiency in one or more resources or competencies relative to competitors ...
  • Agile organization
    A firm that identifies a set of business capabilities central to high-profitability operations ...
  • Commitment concept
    A concept which says that plans should extend far enough to meet the commitments made ...