Subculture is a kind of culture where a group of people with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial groups, and geographic regions. Many subcultures make up important market segments, and marketers often design products and marketing programs tailored to their needs. Examples of four such important subculture groups include Hispanic American, African American, and mature consumers.
Definition 2.
Subculture refers to subdivisions of a culture that provide more specific identification and socialization, such as nationalities, religions, racial groups, and geographical regions. When subcultures grow large and affluent enough, companies often design specialized marketing programs to serve them.
Subculture refers to usually denote a culture within a culture which shares the main features of the parent culture while retaining special characteristics of its own.