Definition

Brand line

Brand line consists of all products, as well as line extension— (the parent brand covers a new product within a product category it currently serves, such as with new flavors, forms, colors, ingredients, and packager sizes); and category extension— (in which marketers use the parent brand to enter a different product category, such as Swiss Army watches), sold under a particular brand.

Share it:  Cite

More from this Section

  • Zone pricing
    Zone pricing is a geographical pricing strategy in which the company sets up two or more ...
  • Log file
    Log file in internet server software, a feature that records every file sent by the server ...
  • Advertising strategy
    Advertising strategy refers to the strategy by which the company accomplishes its advertising ...
  • Customer managed relationships
    Customer managed relationships is marketing relationships in which customers, empowered ...
  • Coupon
    Coupon refers certificate providing a price reduction for consumers who buy a specific ...