The
Definition Of

Commercialization

Introducing a new product into the market and it will face high costs is refers to Commercialization. In the case of a major new consumer product, it may spend hundreds of millions of dollars for advertising, sales promotion, and other marketing efforts in the first year.

Share it:

More from this Section

  • Marketing channel management
    Marketing channel management is a management which calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.
  • Superstore
    Superstore is a very large store traditionally aimed at meeting consumers’ total needs for routinely purchased food product, nonfood items, and services.
  • Customer value analysis
    Customer value analysis– an analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors’ offers.
  • Post purchase behavior
    The stage of the buyer decision process in which consumers take further action after purchase based on their ...
  • Telephone marketing
    Telephone marketing involves using the telephone to sell directly to consumers and business customers.
  • Territorial sales force structure
    Territorial sales force structure refers to a sales force organization that assigns each salesperson to an exclusive geographic territory in which that salesperson sells the company’s...
  • Adapted global marketing
    Adapted global marketing refers to an international marketing strategy that adjusts the marketing strategy and mix elements to each international target, bearing more costs...