Communication is the transfer and understanding of meaning. Note the emphasis on the transfer of meaning: this means that if information or ideas have not been conveyed, communication hasn’t taken place.
The speaker who isn’t heard or the writer whose materials aren’t read hasn’t communicated.
Communication is the meaningful exchange of information through messages.
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Profits are the rewards for business people who take the risks involved to offer goods and services to customers.
- Trade promotion
Trade promotion refers to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers.
- Vendor-managed inventory
Vendor-managed inventory is the process in which the producer and the retailer agree that the producer (or the wholesaler) will determine
- Paid time off (PTO)
Paid time off (PTO) is a benefit program granting employees a specific number of vacation or personal days off which that are paid by the employer. The number
- Fair trade
Fair trade is a market-based approach to pay higher prices to producers on exports from developing countries to developed
- RESOURCE-BASED VIEW OF THE FIRM
The resource-based view (RBV) is a method of analyzing and identifying a firm’s strategic advantages based on examining its distinct combination of assets, skills, capabilities, and intangibles as an organization.
A management function that involves monitoring comparing, and correcting work performance.