Definition

Ethnocentric Orientation

The values and priorities of the parent organization guide the strategic decision making of all its international operations.

Share it:  Cite

More from this Section

  • Benchmarking
    Benchmarking is an organized method for collecting data that can be used to improved organizational ...
  • Social justice approach
    judging the appropriateness of a particular action based on equity, fairness and impartiality ...
  • Job satisfaction
    Job satisfaction refers to an employee’s general attitude toward his or her job. Although ...
  • Self-actualization
    Self-actualization- a person’s needs for growth, achieving one’s potential, and self-fulfillment; ...
  • Environment uncertainty
    Environment uncertainty is the degree of change and complexity in an organization’s ...