Exclusive distribution is a strategy in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories. Exclusive distribution is often found in the distribution of luxury brands.
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- Intensive distribution
Intensive distribution is a strategy in which they stock their products in as many outlets as possible.
- Electronic business
Electronic business is the includes all electronic activities conducted by organizations such as business intelligence, customer relationship
- Brand development index (BDI)
Brand development index (BDI) refers to the ratio of brand sales to category sales, expressed in percentage terms.
- Brand-asset management team (BAMT)
Brand-asset management team (BAMT)— consisting of key representatives from functions that affect the brand’s performance.
- Web form
Web form technical term for a web page that has designated places for the user to type information. Many corporate web sites sport web
- Data mining
Data mining is the extracting of useful information about individuals, trends, and segments from the mass of data.
- Adoption barriers
Adoption barriers is the sociologies, cultural, technological, legal, and political issues that pose barriers to consumer use of particular products.