Exclusive distribution is a strategy in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories. Exclusive distribution is often found in the distribution of luxury brands.
More from this Section
Wants are the form human needs take as they are shaped by culture and individual personality.
- Purchase decision
Purchase decision is the buyer’s decision about which brand to purchase.
- Differentiated marketing
Differentiated marketing (or segmented marketing) is a market-coverage strategy in which a firm decides to target several market segments...
Influencers refer to the people in an organization’s buying center who affect the buying decision; they often help define specifications and also provide information...
Satisfaction reflects a person’s judgment of a product’s perceived performance in relationship to expectations. If the performance falls short of ...
- Licensed product
Licensed product is one whose brand name has been licensed to other manufacturers that actually make the product.
- Frequency programs (FRs)
Frequency programs (FRs) are designed to reward customers who buy frequently and in substantial amounts.