Global firm refers to a firm that, by operating in more than one country, gains R&D, production, marketing, and financial advantages in its costs and reputation that are not available to purely domestic competitors. The global company sees the world as one market. It minimizes the importance of national boundaries and develops global brands. It raises capital, obtains materials and components, and manufactures and markets its goods wherever it can do the best job.
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Weaknesses are internal elements that may interfere with a company ability to achieve its objectives.
- Supplier development
Supplier development defines systematic development of networks of supplier-partners to ensure an appropriate and dependable supply of products...
- Administered VMS
Administered VMS is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.
- Derived demand
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- Local marketing
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- Advertising objective
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- Buying center
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