Definition

Global firm

Global firm refers to a firm that, by operating in more than one country, gains R&D, production, marketing, and financial advantages in its costs and reputation that are not available to purely domestic competitors. The global company sees the world as one market. It minimizes the importance of national boundaries and develops global brands. It raises capital, obtains materials and components, and manufactures and markets its goods wherever it can do the best job.

Share it:  Cite

More from this Section

  • Competitive marketing intelligence
    The systematic collection and analysis of publicly available information about consumers, ...
  • Life style
    Life style refers to a person’s pattern of living in the world as expressed in activities, ...
  • Marketing web site
    Marketing web site refers to a Web site that engages consumers in interactions that will ...
  • Elimination-by-aspects heuristic
    Elimination-by-aspects heuristic refers to a situation in which the consumer compares ...
  • Patronage motives
    Patronage motives buying reasons based on the characteristics of a specific retail outlet ...