Definition

Global firm

Global firm refers to a firm that, by operating in more than one country, gains R&D, production, marketing, and financial advantages in its costs and reputation that are not available to purely domestic competitors. The global company sees the world as one market. It minimizes the importance of national boundaries and develops global brands. It raises capital, obtains materials and components, and manufactures and markets its goods wherever it can do the best job.

Share it:  Cite

More from this Section

  • Corporate portal
    Corporate portal is a second generation intranet. The goal of a corporate portal is to ...
  • Selective attention
    Selective attention means that marketers must work hard to attract consumers’ notice. ...
  • Independent off-price retailer
    Independent off-price retailer is an off-price retailer that is either independently owned ...
  • Concentrated targeting
    Also called niche marketing, a firm selects one segment and develops one or more marketing ...
  • Marketing control
    Refers measuring and evaluating the results of marketing strategies and plans and taking ...