Definition

Global firm

Global firm refers to a firm that, by operating in more than one country, gains R&D, production, marketing, and financial advantages in its costs and reputation that are not available to purely domestic competitors. The global company sees the world as one market. It minimizes the importance of national boundaries and develops global brands. It raises capital, obtains materials and components, and manufactures and markets its goods wherever it can do the best job.

Share it:  Cite

More from this Section

  • Telephone marketing
    Telephone marketing involves using the telephone to sell directly to consumers and business ...
  • Execution style
    Execution style is the approach, style, tone, words, and format used for executing an ...
  • Repairability
    Repairability measures the ease of fixing a product when it malfunctions or fails. Ideal ...
  • Competitive frame of reference
    Competitive frame of reference defines which other brands a brand competes with and therefore ...
  • Cookie
    Cookie is a persistent piece of information stored on the user’s local hard drive, which ...