Definition

Growth industry strategies

 Business strategies that may be more advantageous for firms participating in rapidly growing industries and markets .  At this stage, growth industries that emphasize brand recognition, product differentiation, and the financial resources to support both heavy marketing expenses and the effect of price competition on cash flow can be key strengths.

Share it:  Cite

More from this Section

  • Peer influence
    The ability to influence individual behavior among members of a group based on group ...
  • Interpersonal communication process
    Interpersonal communication process refers the seven elements involved in transferring ...
  • Reinforcers
    Consequences immediately following a behavior that increase the probability that the behavior ...
  • Proxy
    Proxy is a document that expresses a stockholder’s voting intentions on corporate matters ...
  • Stratigic business units
    The factor that sets an organization apart; its distinctive edge. That distinctive edge ...