Definition

Marketing return on investment

Marketing return on investment (or marketing ROI) refers to a measure of the marketing productivity of a marketing investment– calculated by dividing net marketing contribution by marketing expenses.

   Marketing ROI = Net marketing contribution / Marketing expenses

Share it:  Cite

More from this Section

  • Geographic’s
    Geographic’s is the separation of large markets into smaller groupings according to ...
  • Duration time
    Duration time is the length of time between two events, such as successive requests to ...
  • Cost per thousand
    Cost per thousand is the cost to deliver 1,000 impressions (associated with delivery of ...
  • Primary groups
    Primary groups refer to the groups with which a person interacts continuously and informally, ...
  • Database management
    Database management for e-marketing, this includes collecting, analyzing, and disseminating ...