Marketing return on investment (or marketing ROI) refers to a measure of the marketing productivity of a marketing investment– calculated by dividing net marketing contribution by marketing expenses.
Marketing ROI = Net marketing contribution / Marketing expenses
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- Behavioral segmentation
Behavioral segmentation refers to dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product.
- Purchasing officers
Purchasing officers refer to that personnel who perform a role similar to that of brokers or agents but are part of the buyer’s organization.
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Psychological pricing means the pricing that considers the psychology of prices, not simply the economies; the price says something about the product.
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Social marketing concept is the idea that a company’s marketing decisions should consider consumers wants, the company’s requirements...
Consumerism is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
- Government market
Governmental units – federal, state, and local – that purchase or rent goods and services for carrying out the main function’s of government.
Marketing strategy that refers arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.