Definition

Marketing return on investment

Marketing return on investment (or marketing ROI) refers to a measure of the marketing productivity of a marketing investment– calculated by dividing net marketing contribution by marketing expenses.

   Marketing ROI = Net marketing contribution / Marketing expenses

Share it:  Cite

More from this Section

  • Hypermarket
    Hypermarket is a gigantic discount retail complex that combines the features of supermarkets, ...
  • Client side
    Client side refers to activities that occur on the user’s computer, such as writing ...
  • Voice over internet protoco
    Voice over internet protocol is the term used to refer to internet telephony that relies ...
  • Straight rebuy
    Straight rebuy refers to a business buying situation in which the buyer routinely reorders ...
  • Bear market
    Bear market refers a market state in which stock values are generally declining and investors ...