Definition

Marketing return on investment

Marketing return on investment (or marketing ROI) refers to a measure of the marketing productivity of a marketing investment– calculated by dividing net marketing contribution by marketing expenses.

   Marketing ROI = Net marketing contribution / Marketing expenses

Share it:  Cite

More from this Section

  • Marketing intermediaries
    Firms that help the company to promote, sell, and distribute its products to final buyers. ...
  • Online advertising
    Online advertising– advertising that appears while consumers are browsing the web, including ...
  • Social channels
    Social channels consist of neighbors, friends, family members, and associates talking ...
  • Purchasing officers
    Purchasing officers refer to that personnel who perform a role similar to that of brokers ...
  • Flexible market offering
    Flexible market offering refers to (1) a naked solution containing the product and service ...