The
Definition Of

Micromarketing

Micromarketing is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations. Rather than seeing a customer in every individual, micro marketers see the individual in every customer. Micromarketing includes local marketing and individual marketing.

Share it:  Cite

More from this Section

  • Marketing return on investment
    Marketing return on investment (or marketing ROI) refers to a measure of the marketing ...
  • Pioneer pricing
    The new-product pricing strategies of charging the highest possible price to regain costs ...
  • Viral marketing
    Viral marketing is a fairly new marketing technique that facilities and encourages people ...
  • Public
    A public is any group that has an actual or potential interest in or impact on an organization’s ...
  • Marketing logistics
    Marketing logistics- also called physical distribution which involves planning, implementing, ...