Definition

Micromarketing

Micromarketing is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations. Rather than seeing a customer in every individual, micro marketers see the individual in every customer. Micromarketing includes local marketing and individual marketing.

Share it:  Cite

More from this Section

  • Workload method
    Workload method is an approach to determining sales force size based on the workload required ...
  • Joint ownership
    Joint ownership ventures consist of one company joining forces with foreign investors ...
  • Macroenvironment
    Consists of the larger societal forces that affect the microenvironment - demographic, ...
  • Geographic segmentation
    Geographic segmentation calls for dividing the market into different geographical units, ...
  • Product image
    A product image is the way consumers perceive and actual or potential product. ...