Micromarketing is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations. Rather than seeing a customer in every individual, micro marketers see the individual in every customer. Micromarketing includes local marketing and individual marketing.
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- Return on marketing investment
Return on marketing investment is the net return from a marketing investment divided by the costs of the marketing investment.
- Value-added pricing
Attaching value-added features and services to differentiate a company’s offers and charging higher prices is refers to Value-added pricing.
- Direct-mail marketing
Direct-mail marketing is a process of direct marketing by sending an offer, announcement, reminder, or other item to a person at a particular physical or virtual address.
Disintermediation is a big term with a clear message and important consequences– the cutting out of marketing channel intermediaries by product or service producers
- Creative concept
Creative concept means the compelling “big idea” that will bring the advertising message strategy to life in a distinctive and memorable way.
Allowances are the type of reduction from the list price. It also refers to promotional money paid by manufacturers to retailers in return for an agreement...
- Maturity stage
Maturity stage is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers. Profit level off or decline because...