Definition Of

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  • Customer database
    Customer database is an organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychographic, and behavioral data.
  • Customer-based brand equity
    Customer-based brand equity is thus the differential effect brand knowledge has on consumer response to the marketing of that brand. A brand has ...
  • Profit-and-loss statement
    Profit-and-loss statement (or income statement or operating statement) refers to a statement that shows, actual revenues organization, product, or brand during...
  • Market leader
    Market leader is the firm in an industry with the largest market share.
  • Brand promise
    A brand promise is the marketer’s vision of what the brand must be and do for consumers.
  • Environmental sustainability
    Environmental sustainability is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.
  • Discount store
    Discount store refers to a retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volumes.