Product life cycle (PLC) is the course of a product that product’s sales and profits over its lifetime. It involves five distinct stages; such as-
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- Net marketing contribution (NMC)
Net marketing contribution (NMC) is a measure of marketing profitability that includes only components of profitability controlled by marketing.
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The mental process through which an individual passes from first learning about an innovation to final adoption
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Business-to-consumer (B-to-c) online marketing– businesses selling goods and services online to final consumers with service charge or not.
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