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  • Convenience products
    Convenience products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.
  • Post purchase behavior
    The stage of the buyer decision process in which consumers take further action after purchase based on their ...
  • Customer-perceived value
    Refers the customer’s evaluation of the difference between all the benefits and all the costs of market offering relative to those competing offers.
  • Click-only companies
    Click-only companies– the so-called dot-coms, which operate online only and have no brick-and-mortar market presence.
  • Buying center
    The decision-making unit of a buying organization is called its buying center- all the individuals and units that play a role in the business purchase decision...
  • Advertising budget
    Advertising budget refers to the dollars and other resources allocated to a product or a company advertising program. A brand’s advertising budget often depends...
  • Percentage-of-sales method
    Percentage-of-sales method is a method that refers to set the promotion budget at a certain percentage of current or forecasted sales or as a percentage of the unit price.