Definition

Product specification

Product specification is the stage of the business buying process in which the buying organization decides on and specifies the best technical product characteristics for a needed item.

The buying organization develops the item’s technical product specifications often with the help of a value analysis engineering team. Product value analysis is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production. The team decides on the best product characteristics and specifies them accordingly. Sellers, too, can use value analysis as a tool to help secure a new account. By showing buyers a better way to make an object outside sellers can turn straight rebuy situations into new task situations that give them a chance to obtain new business.

Share it:  Cite

More from this Section

  • Manufacturer promotions
    Manufacturer promotions are, for instance in the auto industry, rebates, gifts to motivate ...
  • Inventory
    Inventory refers to a company’s merchandise, raw materials, and products waiting to ...
  • Containerization
    Containerization consists of putting the goods in boxes or trailers that are easy to transfer ...
  • Lifestyle
    Lifestyle is a person’s pattern of living as expressed in his or her psychographics ...
  • Behavioral segmentation
    Behavioral segmentation refers to dividing a market into segments based on consumer knowledge, ...