Definition

Proposal solicitation

Proposal solicitation is a stage of the business buying process in which the buyer invites qualified suppliers to submit proposals. In response, some suppliers will send only catalog or a salesperson. However, when the item is complex or expensive, the buyer will usually require detailed written proposals or formal presentations from each potential supplier.

Business marketers must be skilled in researching, writing, and presenting proposals in response to buyer proposal solicitations. Proposals should be marketing documents, not just technical documents. Presentations should inspire confidence and make the marketer’s company stand out from the competition.

Share it:  Cite

More from this Section

  • Core values
    Core values refer to the belief systems that underline consumer attitudes and behavior, ...
  • Brand loyalty
    Brand loyalty is the level of commitment customers feel toward a certain brand, expressed ...
  • Interactive point of sale terminals
    Interactive point of sale terminals refers to located on a retailer’s counter, and used ...
  • Store brand
    Store brand (or private brand) is a brand created and owned by a reseller of a product ...
  • Array
    Array is a list of numbers ordered from highest to lowest or lowest to highest. ...