Definition

Proposal solicitation

Proposal solicitation is a stage of the business buying process in which the buyer invites qualified suppliers to submit proposals. In response, some suppliers will send only catalog or a salesperson. However, when the item is complex or expensive, the buyer will usually require detailed written proposals or formal presentations from each potential supplier.

Business marketers must be skilled in researching, writing, and presenting proposals in response to buyer proposal solicitations. Proposals should be marketing documents, not just technical documents. Presentations should inspire confidence and make the marketer’s company stand out from the competition.

Share it:  Cite

More from this Section

  • Unsought products
    Unsought products are consumer products that the consumer either does not know about or ...
  • Marketing channel
    Marketing channel (or distribution channel) is a set of interdependent organizations that ...
  • Augmented product
    Augmented product refers to a product that includes features that go beyond consumer expectations ...
  • Lanham Act
    Lanham Act is the trademarks may be registered with the government, but whether registered ...
  • Lifestyle
    Lifestyle is a person’s pattern of living as expressed in his or her psychographics ...