Wants are the form human needs take as they are shaped by culture and individual personality.
By Example - An American needs food but wants a Big Mac, French fries, and soft drink. A person in Papua New Guinea needs food but wants taro, rice yams and pork.
Wants are shaped by one’s society and are described in terms of objects that will satisfy those needs.
More from this Section
- Market description
Market description– describes the targeted segments in detail and provides context for the marketing strategies and detailed action programs.
- Product quality
Product quality refers to the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.
Presentation is a step of selling process where a salesperson tells the “value story” to the buyer, showing how the company’s offer solves the customer’s problems.
- Market-centered company
Market-centered company is a company that pays balanced attention to both customers and competitors in designing its marketing strategies.
- Technological environment
The technological environment is perhaps the most dramatic force that creates new technologies, creating new product and market opportunities.
- Customer insights
Refer the fresh understandings of customers and the marketplace derived from marketing information that becomes the basis for creating customer value and relationships.
- Drop shippers
Drop shippers- who do not carry inventory or handle the product. On receiving an order, drop shippers select a manufacturer, who then ships the merchandise...