Wants are the form human needs take as they are shaped by culture and individual personality.

By Example - An American needs food but wants a Big Mac, French fries, and soft drink. A person in Papua New Guinea needs food but wants taro, rice yams and pork.

Wants are shaped by one’s society and are described in terms of objects that will satisfy those needs.

Share it:  Cite

More from this Section

  • The marketing funnel
    The marketing funnel identifies the percentage of the potential target market at each ...
  • Marketing implementation
    Marketing implementation is the process that turns marketing plans into marketing actions ...
  • Interactive banner
    Interactive banner is the most advanced stage of the banner. Some banners sense the position ...
  • Inventory
    Inventory refers to a company’s merchandise, raw materials, and products waiting to ...
  • Social classes
    Social classes mean homogeneous and enduring divisions in a society, which are hierarchically ...