Wants are the form human needs take as they are shaped by culture and individual personality.

By Example - An American needs food but wants a Big Mac, French fries, and soft drink. A person in Papua New Guinea needs food but wants taro, rice yams and pork.

Wants are shaped by one’s society and are described in terms of objects that will satisfy those needs.

Share it:  Cite

More from this Section

    RADASL is one variation of DSL, in which the information is sent at the maximum speed ...
  • Customer (or market) sales force structure
    Customer (or market) sales force structure refers to a sales force organization in which ...
  • Value-added pricing
    Attaching value-added features and services to differentiate a company’s offers and ...
  • Intensive distribution
    Intensive distribution is a strategy in which they stock their products in as many outlets ...
  • Value proposition
    The full positioning of a brand is called the brand’s value proposition- the full mix ...