Definition

Wants

Wants are the form human needs take as they are shaped by culture and individual personality.

By Example - An American needs food but wants a Big Mac, French fries, and soft drink. A person in Papua New Guinea needs food but wants taro, rice yams and pork.

Wants are shaped by one’s society and are described in terms of objects that will satisfy those needs.

Share it:  Cite

More from this Section

  • Customer satisfaction
    Customer satisfaction is the extent to which a product perceived performance matches a ...
  • Cues
    Cues are minor stimuli that determine when, where, and how a person responds. ...
  • Portfolio analysis
    Portfolio analysis is the process by which management evaluates the products and businesses ...
  • Penetration
    Penetration is the percentage of people within a defined universe that is physically able ...
  • Reverse auction
    Reverse auction refers to allows individual buyers to enter the price they will pay for ...