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Related Definitions
Trade sales promotion Activities a firm directs to wholesalers, retailers, or salespeople to encourage them to stock or sell its products; includes point-
Consumer sales promotion Consumer sales promotion means activities-including coupons, rebates, samples, gifts, premiums, trading stamps, contests, and sweepstakes-directed at consumers to encourage them to buy certain
Erasable programmable read-only memory (EPROM) Erasable programmable read-only memory (EPROM): a computer chip with pre-programmed instructions. The instructions etched on this chip can be ...
Programmable read-only memory (PROM) Programmable read-only memory (PROM)— customized data and instructions which are non-erasable, but permanently etched on a chip, using ...
Manufacturer promotions Manufacturer promotions are, for instance in the auto industry, rebates, gifts to motivate test-drives and purchases, and high-value trade-in credit.
Brand promise A brand promise is the marketer’s vision of what the brand must be and do for consumers.
Promotional mix Promotional mix is the combination of personal and nonpersonal selling components designed to meet the needs of their firm’s target
Compromised Compromised— a term applied to classified matter, knowledge of which has, in whole or in part, passed to an unauthorized person or persons, or which has been subject to risk of such passing.
Compromise Compromise refers to the known or suspected exposure of clandestine personnel, installations, or other assets or of classified information or material, to an unauthorized person.
Business promotions Business promotions refer to sales promotion tools used to generate business leads, stimulate purchases reward customers, and motivate salespeople.
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