Pioneer pricing The new-product pricing strategies of charging the highest possible price to regain costs quickly (price skimming) or setting the price
Professional pricing A pricing policy-practiced by doctors, lawyers, and others with skills or experience in a particular field-of charging a standard fee for a
Pricing method Pricing method is a systematic procedure for determining prices on a regular basis; considers costs, product demand, or competitor’s
Competition-Oriented Pricing Competition-Oriented Pricing is a pricing method whereby a firm sets prices on the basis of its competitor’s prices rather than its own costs
Cost-oriented pricing Cost-oriented pricing is a pricing method whereby a firm determines a product’s total cost, then adds a markup to that cost to achieve the
Asset pricing model Asset pricing model is a model for determining the required or expected rate of
Relative pricing Relative pricing is a decision to set prices above the competition, below the competition, or to meet the competition.
Psychological or odd pricing Psychological or odd pricing is the seller selects as prices amounts that fall just below a major psychological threshold.
Multiple-unit pricing Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units
Markup pricing Markup pricing is calculating all the costs associated with the product and then determining a markup percentage to cover the costs and excepted profits.