Pioneer pricing
The new-product pricing strategies of charging the highest possible price to regain costs quickly (price skimming) or setting the price below competitors prices to build sales quickly (penetration pricing).
Category: Marketing & Public Relations
Previous: ← Non store retailing
Next: Price-earnings ratio →
More from this Section
- Efficient marketing
Efficient marketing is the use of electronic data and applications for planning and executing ... - Real video
... - Marketing strategy
Marketing strategy refers the marketing logic by which the company hopes to create customer ... - Online community
Online community users who are widely dispersed geographically but come together in cyberspace ... - Consumer buying behavior
Consumer buying behavior refers the actions and decisions of individuals who purchase ...