The-definition.com

Definition

Pioneer pricing

The new-product pricing strategies of charging the highest possible price to regain costs quickly (price skimming) or setting the price below competitors prices to build sales quickly (penetration pricing).

Share it:  Cite

More from this Section

  • Efficient marketing
    Efficient marketing is the use of electronic data and applications for planning and executing ...
  • Real video
    ...
  • Marketing strategy
    Marketing strategy refers the marketing logic by which the company hopes to create customer ...
  • Online community
    Online community users who are widely dispersed geographically but come together in cyberspace ...
  • Consumer buying behavior
    Consumer buying behavior refers the actions and decisions of individuals who purchase ...