The-definition.com

Definition

Pioneer pricing

The new-product pricing strategies of charging the highest possible price to regain costs quickly (price skimming) or setting the price below competitors prices to build sales quickly (penetration pricing).

Share it:  Cite

More from this Section

  • Stakeholder communication
    Stakeholder communication is the interaction with a stakeholder involving strategies, ...
  • Universal product code
    Universal product code is the bar code, this is scanned by retailers, wholesalers, and ...
  • Spam
    Spam refers to unsolicited, unwanted commercial e-mail messages that clog up e-mailboxes- ...
  • Average audience
    Average audience- In broadcast, the average number of homes tuned to a given time segment ...
  • Push strategy
    Push strategy is a promotion strategy that calls for using the sales force and trade promotion ...