Augmented product
Augmented product refers to a product that includes features that go beyond consumer expectations and differentiate the product from competitors.
Category: Marketing & Public Relations
Previous: ← Associative network memory model
Next: Availability heuristic →
More from this Section
- Ethnographic research
A form of observational research that involves sending trained observers to watch and ... - Customer lifetime value (CLV)
Customer lifetime value (CLV) describes the net present value of the stream of future ... - Straight extension
Straight extension refers to introduce a product in a foreign market without any change ... - Supplier search
Supplier search is a stage of the business buying process in which the buyer tries to ... - Product
Product defines as anything that can be offered to a market for attention, acquisition, ...