Augmented product
Augmented product refers to a product that includes features that go beyond consumer expectations and differentiate the product from competitors.
Category: Marketing & Public Relations
Previous: ← Associative network memory model
Next: Availability heuristic →
More from this Section
- Personal communications channels
Personal communications channels mean two or more persons communicate face-to-face or ... - New product
A new product is a good, service, or idea that is perceived by some potential customers ... - Repositioned products
Repositioned products is the current products that are either targeted to different markets ... - Objections
Objections means verbal or silent forms of resistance on the part of the potential customer ... - Spam
Spam refers to unsolicited, unwanted commercial e-mail messages that clog up e-mailboxes- ...