BCG matrix
A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of SBUs. The BCG matrix-was developed by Boston Consulting Group and introduced the idea that an organization’s various businesses could be evaluated using a 22 matrix to identify which ones offered high potential and which were draining organizational resources.
Category: Management & Organization Studies
Previous: ← Renewal strategy
More from this Section
- Social loafing
Social loafing, which is the tendency for individuals to expend less effort when working ... - Ego strength
Ego strength is a personality measure of the strength a person’s convictions. ... - Boundaryless organization
Organizational structure that allows people to interface with others throughout the organization ... - Production Differentiation
Production Differentiation, or brand identification, creates a barrier by forcing entrants ... - Leader's Perseverance
The capacity to see a commitment through to completion long after most people would have ...