The-definition.com

Definition

Brand dilution

Brand dilution when consumers no longer associate a brand with a specific product or highly similar products or start thinking less favorably about the brand.

Share it:  Cite

More from this Section

  • Personal communications channels
    Personal communications channels mean two or more persons communicate face-to-face or ...
  • Brand name
    Brand name is the part of a brand consisting of words or letters that form a name that ...
  • Integrated marketing channel system
    Integrated marketing channel system is one in which the strategies and tactics of selling ...
  • Pre approach
    Pre approach is the second step in the sales process where the salesperson researches ...
  • Global firm
    Global firm refers to a firm that, by operating in more than one country, gains R&D, production, ...