Company demand
Company demand is the company’s estimated share of market demand at alternative levels of company marketing effort in a given time period. It depends on how the company’s products, services, prices, and communications are perceived relative to the competitor’. Other things equal, the company’s market share depends on the relative scale and effectiveness of its market expenditures. Marketing model builders have developed sales response functions to measure how a company’s sales are affected by its marketing expenditure level, marketing mix, and marketing effectiveness.
More from this Section
- Parallel pull
Parallel pull is the technology that shopping agents employ in which what appear to the ... - Geographical pricing
Geographical pricing refers to set prices for customers located in different parts of ... - Micromarketing
Micromarketing is the practice of tailoring products and marketing programs to suit the ... - Flow
Flow is the state occurring during network navigation that is (1) characterized by a seamless ... - Category killer
Category killer refers to a giant specialty store that carries a very deep assortment ...