Corporate VMS is a vertical marketing system that combines successive stages of production and distribution under single ownership– channel leadership is established through common ownership.
Category: Marketing & Public Relations
Share it: Cite
Previous: ← Vertical marketing system (VMS)
Next: Contractual VMS →
More from this Section
- Product image
A product image is the way consumers perceive and actual or potential product. ...
- Straight rebuy
Straight rebuy refers to a business buying situation in which the buyer routinely reorders ...
- Shopping center
shopping center is a group of retail businesses built on a site that is planned, developed, ...
- Stratified random sample
Stratified random sample is one that divides the universe into subcategories, or strata, ...
- Life stage
Life stage means a person’s major concern, such as going through a divorce, going into ...