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Crowd sourcing

Crowd sourcing or open-innovation throws the innovation doors wide open, inviting broad communities of people-customers, employees, independent scientists and researchers, and even the public at large-into the new-product innovation process. The idea, says one analyst, is that when it comes to helping to improve “your products, services, web site, or marketing efforts….two heads-or 2,000 or 20,000-are better than one.

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