Customer satisfaction
Customer satisfaction is the extent to which a product perceived performance matches a buyer’s expectations.
If the product’s performance falls short of expectations, the customer is dissatisfied. If performance matches expectations, the customer is satisfied. If performance exceeds expectations, the customer is highly satisfied or delighted.
Category: Marketing & Public Relations
Previous: ← Customer-perceived value
More from this Section
- Gross Margin
Gross Margin indicates a ratio or percentage of the revenue a company or organization ... - Market description
Market description– describes the targeted segments in detail and provides context for ... - Adoption process
The mental process through which an individual passes from first learning about an innovation ... - Fads
Fads are temporary periods of unusually high sales driven by consumer enthusiasm and immediate ... - Societal marketing
Societal marketing refers to a principle of sustainable marketing that holds a company ...