Direct product profitability (DDP)
Direct product profitability (DDP) is a way of measuring a product’s handling costs from the time it reaches the warehouse until a customer buys it in the retail store.
Category: Marketing & Public Relations
More from this Section
- Customer profitability analysis (CPA)
Customer profitability analysis (CPA) refers to a means of assessing and ranking customer ... - Electronic checks
Electronic checks -they work this way: the consumer sets up an account and authorizes ... - Competitive points-of-parity
Competitive points-of-parity are associations designed to overcome perceived weakness ... - Market segmentation approach
Market segmentation approach is the division of the total market into segments, with a ... - Partner relationship management
Refers working closely with partners in other company departments and outside the company ...