Exclusive distribution
Exclusive distribution is a strategy in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories. Exclusive distribution is often found in the distribution of luxury brands.
Exclusive distribution allows market coverage in which only one outlet is used in a specific geographic area for distributing a product.
Category: Marketing & Public Relations
Previous: ← Intensive distribution
Next: Selective distribution →
More from this Section
- Geographical pricing
Geographical pricing refers to set prices for customers located in different parts of ... - E-business strategy
E-business strategy is the deployment of enterprise resources for capitalizing on technologies ... - Marketing insights
Marketing insights provide diagnostic information about how and why we observe certain ... - Percentage-of-sales method
Percentage-of-sales method is a method that refers to set the promotion budget at a certain ... - Sender
Sender is the company, or person representing the company, who presents a message to the ...