The-definition.com

Definition

Growth industry strategies

 Business strategies that may be more advantageous for firms participating in rapidly growing industries and markets .  At this stage, growth industries that emphasize brand recognition, product differentiation, and the financial resources to support both heavy marketing expenses and the effect of price competition on cash flow can be key strengths.

Share it:  Cite

More from this Section

  • Licensing or franchising
    Licensing or franchising which are similar approaches involving one organization giving ...
  • Balanced scorecard
    The balanced scorecard is a performance measurement approach that uses both financial ...
  • Affective component
    The affective component of an attitude is the emotional or feeling part of an attitude. ...
  • Political Factors
    The direction and stability of political factors are a major consideration for managers ...
  • Behavioral theories
    Behavioral theories refer leadership theories that identify behaviors that differentiate ...