Incentive means any kind of financial assistance from a vehicle manufacturer that, by reducing either the net price or the cost of financing/leasing, motivates customers to buy/lease a new vehicle. The most common incentives are customer cash rebates, low-interest financing and leases that are subsidized by the manufacturer.

Webster Dictionary Meaning

1. Incentive
- Inciting; encouraging or moving; rousing to action; stimulative.
- Serving to kindle or set on fire.
2. Incentive
- That which moves or influences the mind, or operates on the passions; that which incites, or has a tendency to incite, to determination or action; that which prompts to good or ill; motive; spur; as, the love of money, and the desire of promotion, are two powerful incentives to action.
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