Key performance indicators (KPI) refers to key Performance Indicators are quantifiable, specific measures of an organization’s performance in a certain area(s) of its business. . The purpose of KPI’s is to provide the company with quantifiable measurements of things it has determined are important to the organizational or business long-term goals and critical success factors . Once uncovered and properly analyzed, KPI’s can be used to understand and improve organizational performance and overall success. Also referred to as Key success indicators.