The-definition.com

Definition

Marketing return on investment

Marketing return on investment (or marketing ROI) refers to a measure of the marketing productivity of a marketing investment– calculated by dividing net marketing contribution by marketing expenses.

   Marketing ROI = Net marketing contribution / Marketing expenses

Share it:  Cite

More from this Section

  • Dumping
    Dumping are the selling products abroad at prices below production costs or below typical ...
  • Subliminal perception
    Subliminal perception means receiving and processing subconscious messages that affect ...
  • Product image
    A product image is the way consumers perceive and actual or potential product. ...
  • Core values
    Core values refer to the belief systems that underline consumer attitudes and behavior, ...
  • Circulation
    Circulation means in print media, the number of copies sold or distributed by a publication. ...