Non personal communication channels

Definition (1):

These communication channels are media that carry messages without personal contact or feedback.

Definition (2):

The communication channels carrying messages with no personal feedback or contact are called Non personal communication channels.

Definition (3):

These communication channels are directed to multiple persons. These include media, publicity, events, and sales promotions.

They include major media, atmospheres, and events. Major media include print media (newspapers, magazines, direct-mail), broadcast media (television, radio), display media (billboards, signs, posters), and online media (e-mail, company Websites, and online social and sharing networks). Atmospheres are designed environments that create or reinforce the buyer’s leanings toward buying a product. Thus, lawyer’s offices and bands are designed to communicate confidence and other qualities that might be valued by clients. Events are staged occurrences that communicate messages to target audiences. For example, PR departments arrange grand openings, shows and exhibits, public tours, and other events.

Use of the Term in Sentences:

  • Non personal communication channels affect buyers directly.
  • The company is promoting its products through non personal communication channels.
  • The company has spent a lot of money to promote its product through non personal communication channels.
Share it:  Cite

More from this Section

  • Megatrends
    Megatrends— large social, economic, political, and technological changes that are slow ...
  • Marketing research process
    Marketing research process are series of steps involved in marketing research: steps include ...
  • Customer insights
    Refer the fresh understandings of customers and the marketplace derived from marketing ...
  • Gender segmentation
    Gender segmentation refers to dividing a market into different segments based on gender. ...
  • Selling process
    Selling process refers to the steps that salespeople follow when selling, which include ...