Non personal communication channels

Definition (1):

These communication channels are media that carry messages without personal contact or feedback.

Definition (2):

The communication channels carrying messages with no personal feedback or contact are called Non personal communication channels.

Definition (3):

These communication channels are directed to multiple persons. These include media, publicity, events, and sales promotions.

They include major media, atmospheres, and events. Major media include print media (newspapers, magazines, direct-mail), broadcast media (television, radio), display media (billboards, signs, posters), and online media (e-mail, company Websites, and online social and sharing networks). Atmospheres are designed environments that create or reinforce the buyer’s leanings toward buying a product. Thus, lawyer’s offices and bands are designed to communicate confidence and other qualities that might be valued by clients. Events are staged occurrences that communicate messages to target audiences. For example, PR departments arrange grand openings, shows and exhibits, public tours, and other events.

Use of the Term in Sentences:

  • Non personal communication channels affect buyers directly.
  • The company is promoting its products through non personal communication channels.
  • The company has spent a lot of money to promote its product through non personal communication channels.
Share it:  Cite

More from this Section

  • Product usage
    Product usage is a variable in behavioral segmentation in which marketer’s group consumers ...
  • Objections
    Objections means verbal or silent forms of resistance on the part of the potential customer ...
  • Effective frequency
    Effective frequency is the level of exposure frequency at which reach is deemed “effectively” ...
  • Brand extension
    A brand extension extends a current brand name to new or modified products in a new category. ...
  • Geographical pricing
    Geographical pricing refers to set prices for customers located in different parts of ...