Perceived value
Perceived value refers to the value that is promised by the company’s value proposition and perceived by the customer.
Category: Marketing & Public Relations
Previous: ← Partner relationship management (PRM)
Next: Primary groups →
More from this Section
- New task
New task means a business buying situation in which the buyer purchase a product or service ... - Page interactivity
Page interactivity is the ability of a user to submit information to an organization from ... - Market nicher
Market nicher is a firm that serves small segments that the other firms in an industry ... - Break-even analysis
Break-even Analysis is the pricing-related technique used to determine the minimum sales ... - Trend
Trend is a direction or sequence of events that has some momentum and durability. ...