The-definition.com

Definition

Principle of congruity

Principle of congruity means psychological mechanism that states that consumers like to see seemingly related objects as being as similar as possible in their favorability.

Share it:  Cite

More from this Section

  • Business portfolio
    Business portfolio is the collection of businesses and products that make up the company. ...
  • Brand Personality
    Brand Personality is a set of innate characteristics and behavioral traits that are specific ...
  • Personal factors
    Personal factors refer to personal characteristics that influence a buyer’s decision ...
  • Reciprocal buying
    Reciprocal buying is a practice where in two or more companies become mutual customers, ...
  • E-business model
    E-business model is a method by which the organization sustains itself in the long term ...