Principle of congruity
Principle of congruity means psychological mechanism that states that consumers like to see seemingly related objects as being as similar as possible in their favorability.
Category: Marketing & Public Relations
Share it: Cite
Previous: ← Primary groups
Next: Psychographics →
More from this Section
- Business portfolio
Business portfolio is the collection of businesses and products that make up the company. ...
- Brand Personality
Brand Personality is a set of innate characteristics and behavioral traits that are specific ...
- Personal factors
Personal factors refer to personal characteristics that influence a buyer’s decision ...
- Reciprocal buying
Reciprocal buying is a practice where in two or more companies become mutual customers, ...
- E-business model
E-business model is a method by which the organization sustains itself in the long term ...