Product life cycle (PLC)
Product life cycle (PLC) is the course of a product that product’s sales and profits over its lifetime. It involves five distinct stages; such as-
- Product development
- Introduction
- Growth
- Maturity
- Decline
Category: Marketing & Public Relations
Previous: ← Team-based new-product development
Next: Style →
More from this Section
- Life style
Life style refers to a person’s pattern of living in the world as expressed in activities, ... - Cookie
Cookie is a persistent piece of information stored on the user’s local hard drive, which ... - Catalog marketing
Catalog marketing refers to direct marketing through print, video, or digital catalogs ... - Uniform-delivered pricing
Uniform-delivered pricing is a geographical pricing strategy in which the company charges ... - Flow
Flow is the state occurring during network navigation that is (1) characterized by a seamless ...