Definition (1):
Push money (“PMs” or “spiffs”) is a manufacturer’s commission paid to salespeople for selling one particular brand over all others.
Definition (2):
Push money (“PMs” or “spiffs”) is/are provided to retailers by wholesalers or manufacturers for passing on to the salespeople of the retailers for aggressively selling specific items.
Definition (3):
Push money (“PMs” or “spiffs”) refers to the additional incentive provided to the retailers for ensuring that they show the products of the manufacturer prominently and ensuring that they stock up those products. Generally, this money is offered for improving sales.
Mostly, the quick-moving consumer products available in retail stores require low involvement and the consumers’ buying patterns depend on which products are kept in the front, which products are always available, and possibly to which stand the consumers are attracted to. Under these circumstances, a major portion of the sales of the manufacturers relies upon individual retailers and the way they position display, and promote their products. Manufacturers came up with this push money concept as an incentive, provided to the retailers for ensuring that their products attain the consumers’ attention. It can also be regarded as a sales incentive for salespeople for selling more products.