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Definition

Sales promotion

Sales promotion refers to short-term incentives to encourage the purchase or sale of a product or service. Sales promotion includes discounts, coupons, displays, and demonstrations.

It is the most short-term of the promotion mix tools. Whereas advertising or personal selling says “buy,” a product or service, sales promotions say buy now.

Definition 2.

Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short-term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trader.

Sales promotion includes tools for consumer promotion (samples, coupons, cash refund offers, price off, premiums, prizes, patronage rewards, free trials, warranties, tie-in promotions, cross-promotions, point-of-purchase displays, and demonstration), trade promotion (price off, advertising and display allowances, and free goods), and business and sales force promotion (tradeshows and conventions, contests for sales reps, and specialty advertising).


Sales promotion is consists of forms of promotion such as coupons, product samples, and rebates that support advertising and personal selling.


Sales promotion are those marketing activities, other than personal selling and advertising that stimulate consumer purchasing and dealer effectiveness, such as displays, shows dn expositions, demonstrations, and various non recurrent selling efforts not in the ordinary routine.


A paid form of non personal selling that offers customers, salespeople, or marketing intermediaries direct incentives for purchasing a product.

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