Definition Definition

> Business Glossaries > Marketing & Public Relations

Sales quota

A sales quota is the sales goal set for a product line, company division, or sales representative. It is primarily a managerial device for defining and stimulating sales effort, often set slightly higher than estimated sales to stretch the sales force’s effort.

Category: Marketing & Public Relations
Share it: CITE

Related Definitions

  • Trade sales promotion
    Activities a firm directs to wholesalers, retailers, or salespeople to...
  • Return on sales
    A profitability ratio that measures a firm’s ability to generate...
  • Support salespeople
    Salespeople who assist in selling by locating potential customers, educating...
  • Sales branch
    A manufacturer owned wholesaler that takes title to products, assumes...
  • Sales contest
    A competition designed to stimulate sales efforts by offering prizes...

Recent Definitions

Marginal Rate of Substitution (MRS) Marginal Rate of Substitution (MRS) typically examines the link between...
Industry Life Cycle Industry Life Cycle represents the life rotations of a corporation...
Grant Deed Grant Deed is a legally binding contract that transfers ownership...
Tortfeasor Tortfeasor is the individual or business whose wrongdoings have resulted...
Convenience Fee When a buyer makes an online payment, a vendor or...
Brand Personality Brand Personality is a set of innate characteristics and behavioral...
Categories