A sales promotion method in which consumers send in their names to be entered in drawing for prizes.

Webster Dictionary Meaning

1. Sweepstakes
- A winning of all the stakes or prizes; a sweepstake.
2. Sweepstakes
- The whole money or other things staked at a horse race, a given sum being put up for each horse, all of which goes to the winner, or is divided among several, as may be previously agreed.
- A race for all the sums staked or prizes offered.
Share it:  Cite

More from this Section

  • Wear out
    Wear out is a level of frequency or a point in time, when an advertising message loses ...
  • Memory retrieval
    Memory retrieval is the way information gets out of memory. Three facts are important ...
  • Factory outlet
    Factory outlet is an off-price retailing operation that is owned and operated by a manufacturer ...
  • Marketing intermediaries
    Firms that help the company to promote, sell, and distribute its products to final buyers. ...
  • The production concept
    The production concept is one of the oldest concepts in business. It holds that consumers ...