A sales promotion method in which consumers send in their names to be entered in drawing for prizes.
Webster Dictionary Meaning
1. Sweepstakes- A winning of all the stakes or prizes; a sweepstake.
2. Sweepstakes- The whole money or other things staked at a horse race, a given sum being put up for each horse, all of which goes to the winner, or is divided among several, as may be previously agreed.
- A race for all the sums staked or prizes offered.
Category: Marketing & Public Relations
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