Value delivery network is made up of the company, suppliers, distributors, and ultimately, customers who “partner” with each other to improve the performance of the entire systemin delivering customer value. For example, in making and marketing just one of its many models for the global market-say the Ford Escape hybrid-Ford manages a huge network of people within Ford plus thousand of suppliers and dealers outside the company who work together effectively to give final customer’s “the most fuel-efficient SUV on the market.”