The
Definition Of

Ethnocentric attitude

An ethnocentric attitude is the parochialistic belief that the best work approaches and practices are those of the home country (the country in which the company’s main offices are located).

Managers with an ethnocentric attitude believe that people in foreign countries don’t have the needed skills, expertise, knowledge, or experience to make the best business decisions, as people in the home, country do. They don’t trust foreign employees with key decisions or technology.

 

Share it:

More from this Section

  • Organizational culture
    Organizational culture refers to the “characteristic values, traditions, and behaviors and a company’s employees share.” A value is a basic belief about...
  • Multidomestic Corporation
    Multidomestic Corporation, which decentralizes management and other decisions to the local country.
  • Agile organization
    A firm that identifies a set of business capabilities central to high-profitability operations and then builds a virtual organization around those capabilities.
  • Virtual organization
    A temporary network of independent companies- suppliers, customer, subcontractors, and even competitors- linked primarily by information technology to share skills, access to markets, and costs.
  • Orientation
    Orientation is a system that introduces a new employee to his or her job and the organization.
  • Clarifying strategic intent
    Leaders clear sense of where they want to lead their company and what they expected to achieve.
  • Motivation
    Motivation refers to the process by which a person’s efforts are energized, directed, and sustained toward attaining a goal