Definition Of

Ethnocentric attitude

An ethnocentric attitude is the parochialistic belief that the best work approaches and practices are those of the home country (the country in which the company’s main offices are located).

Managers with an ethnocentric attitude believe that people in foreign countries don’t have the needed skills, expertise, knowledge, or experience to make the best business decisions, as people in the home, country do. They don’t trust foreign employees with key decisions or technology.


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