Definition Of

Intensive distribution

Intensive distribution is a strategy in which they stock their products in as many outlets as possible. These products must be available where and when consumers want them. For example, toothpaste, candy, and other similar items are sold in millions of outlets to provide maximum brand exposure and consumer convenience. Kraft, Coca-Cola, Kimberly-Clark, and other consumer goods companies distribute their products in this way.

Share it:

More from this Section

  • Territorial sales force structure
    Territorial sales force structure refers to a sales force organization that assigns each salesperson to an exclusive geographic territory in which that salesperson sells the company’s...
  • Product idea
    A product idea is an idea for a possible product that the company can see itself offering to the market.
  • Market segment
    A market segment consists of consumers who respond in a similar way to a given set of marketing efforts.
  • Team-based new-product development
    Team-based new-product development is an approach to developing new products in which company departments work closely together in cross-functional teams...
  • Non personal communication channels
    Non personal communication channels are media that carry message without personal contact or feedback. They include major media, atmospheres, and events.
  • Break-even price
    Break-even price– the price at which unit revenue (price) equals unit cost and profit is zero.
  • Production concept
    The production concept is the idea that consumers will favor products that are available and highly affordable.