Definition

Intensive distribution

Intensive distribution is a strategy in which they stock their products in as many outlets as possible. These products must be available where and when consumers want them. For example, toothpaste, candy, and other similar items are sold in millions of outlets to provide maximum brand exposure and consumer convenience. Kraft, Coca-Cola, Kimberly-Clark, and other consumer goods companies distribute their products in this way.


Intensive distribution is the distribution strategy that involves placing a firm’s products in nearly every available outlet.

Share it:  Cite

More from this Section

  • Product modification
    The changing of one or more of a product’s characteristics as a strategy to extend its ...
  • Markup chain
    Markup chain is the sequence of markups used by firms at each level in a channel. ...
  • Capital items
    Capital items are industrial products that aid in the buyer’s production or operations, ...
  • Web page
    Web page is an HTML document on the web, usually on of many that together make up a web ...
  • Local marketing
    Local marketing involves tailoring brands and promotions to the needs and wants of local ...