Intensive distribution is a strategy in which they stock their products in as many outlets as possible. These products must be available where and when consumers want them. For example, toothpaste, candy, and other similar items are sold in millions of outlets to provide maximum brand exposure and consumer convenience. Kraft, Coca-Cola, Kimberly-Clark, and other consumer goods companies distribute their products in this way.
Intensive distribution is the distribution strategy that involves placing a firm’s products in nearly every available outlet.
More from this Section
- Gross margin percentage
The gross margin percentage indicates the percentage of net sales remaining after cost of goods sold- calculated by dividing gross margin by net sales that can contribute
- Integrated marketing
Integrated marketing occurs when the marketer devises marketing activities and assembles marketing programs to create, communicate, and deliver ...
- Unit contribution
The denominator (price-unit variable cost) is called unit contribution (sometimes called contribution margin) which presents the amount that each unit...
- Online marketing research
Means collecting primary data through Internet surveys, online panels, experiments, and online focus groups.
- Direct product profitability (DDP)
Direct product profitability (DDP) is a way of measuring a product’s handling costs from the time it reaches the warehouse until a customer buys it in the retail store.
- By-product pricing
By-product pricing refers to set a price for by-products to make the main product’s price more competitive.
- Business promotions
Business promotions refer to sales promotion tools used to generate business leads, stimulate purchases reward customers, and motivate salespeople.