Marketing return on sales (or marketing ROS) refers to the percent of net sales attributable to the net marketing contribution- calculated by dividing net marketing contribution by net sales.
Marketing ROS = Net marketing contribution ÷ Net sales
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- Click-and-mortar companies
Click-and-mortar companies- traditional brick-and-mortar companies that have added online marketing to their operations.
Agent is a wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.
- Order-routine specification
Order-routine specification is a stage of the business buying process in which the buyer writes the final order with the chosen supplier(s), listing the technical specifications...
- Profiles of major media types
Profiles of major media types are mentioned below:
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Psychological pricing means the pricing that considers the psychology of prices, not simply the economies; the price says something about the product.
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