The
Definition Of

Marketing return on sales

Marketing return on sales (or marketing ROS) refers to the percent of net sales attributable to the net marketing contribution- calculated by dividing net marketing contribution by net sales.

           Marketing ROS = Net marketing contribution ÷ Net sales

Share it:

More from this Section

  • Product
    Product defines as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
  • Marketing
    Marketing can be defined as the process by which companies create value for customers and build strong customer relationships in order..
  • Microenvironment
    Consists of the actors close to the company that affect its ability to serve its customers - the company suppliers, marketing intermediates, customer markets, competitors, and publics
  • Mail-order or Web wholesaler
    Mail-order or Web wholesaler is a wholesaler who sends catalogs to or maintain web sites for retail, industrial, and institutional customers featuring...
  • Selling process
    Selling process refers to the steps that salespeople follow when selling, which include prospecting and qualifying, presentation and demonstration...
  • Buyer-readiness stages
    Buyer-readiness stages are the stages consumers normally pass through on their way to making a purchase, including awareness, knowledge, liking, preference...
  • Marketing channel
    Marketing channel (or distribution channel) is a set of interdependent organizations that help make a product or service available for use or consumption...