Definition

Marketing return on sales

Marketing return on sales (or marketing ROS) refers to the percent of net sales attributable to the net marketing contribution- calculated by dividing net marketing contribution by net sales.

           Marketing ROS = Net marketing contribution ÷ Net sales

Share it:  Cite

More from this Section

  • Marketing implementation
    Marketing implementation is the process that turns marketing plans into marketing actions ...
  • Interstitials
    Interstitials are advertisements, often with video or animation, which pop up between ...
  • Jurisdiction
    Jurisdiction is the legal term that describes the ability of a court or other authority ...
  • The marketing funnel
    The marketing funnel identifies the percentage of the potential target market at each ...
  • Gross margin percentage
    The gross margin percentage indicates the percentage of net sales remaining after cost ...