The marketing environment consists of a microenvironment and a macroenvironment.
The microenvironment consists of the actors close to the company that affect its ability to serve its customers - the company suppliers, marketing intermediates, customer markets, competitors, and publics.
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Co-optation is an effort by one organization to win the support of the leaders of another by including them in advisory councils, boards of directors, and the like.
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- Common law
Common law is the body of law arising out of judicial decisions, some of which can be traced back to early England.
- Parent brand
Parent brand is an existing brand that gives birth to a brand extension or sub brand.
- Test marketing
Test marketing is the stage of new-product development at which the product and its proposed marketing program are introduced into realistic market settings.
- Business promotions
Business promotions refer to sales promotion tools used to generate business leads, stimulate purchases reward customers, and motivate salespeople.
- Stakeholder communication
Stakeholder communication is the interaction with a stakeholder involving strategies, such as advertising, public relations, sales